Define

Design

Develop

Deliver

Visit Grab Enterprise

Define

Design

Develop

Deliver

Visit Grab Enterprise

Visit Grab Enterprise

Transforming Grab Enterprise's Digital Ecosystem for Success

Transforming Grab Enterprise's Digital Ecosystem for Success

Client

Grab Enterprise

Year

2023

Role

Role

Experience Strategy, Wireframing, Prototyping

Experience Strategy, Wireframing, Prototyping

In anticipation of an upcoming product launch, Grab Enterprise approached our agency to design an intuitive, user-friendly digital platform that would empower their users, streamline operations, and enhance their overall digital experience.

"Create a buyer-centric digital experience that supports self-learning and enables outstanding leads and sales"

Defining the Site Architecture

Unifying Three Distinct Websites Under Grab Enterprise

Defining the Site Architecture

Unifying Three Distinct Websites Under Grab Enterprise

To cater to three different groups of customers, each with their own specific needs, we designed and launched three distinct websites, interconnected and harmonized under the overarching umbrella of the Grab Enterprise brand.

To cater to three different groups of customers, each with their own specific needs, we designed and launched three distinct websites, interconnected and harmonized under the overarching umbrella of the Grab Enterprise brand.

Designing the User Experience

Seamless Navigation for Diverse Users

Designing the User Experience

Seamless Navigation for Diverse Users

Each of Grab's enterprise products offers a wealth of information and features tailored to a wide range of users. For instance, a finance professional may seek guidance on using GrabforBusiness for expense management, while an HR manager might be interested in leveraging the platform to reward and engage employees. We paid close attention to organizing the website's user experience (UX) in a manner that ensures quick and easy access to content for our diverse user base. This includes seamless navigation between different pages, such as moving from an industry-specific page to a related product or service page.

Each of Grab's enterprise products offers a wealth of information and features tailored to a wide range of users. For instance, a finance professional may seek guidance on using GrabforBusiness for expense management, while an HR manager might be interested in leveraging the platform to reward and engage employees. We paid close attention to organizing the website's user experience (UX) in a manner that ensures quick and easy access to content for our diverse user base. This includes seamless navigation between different pages, such as moving from an industry-specific page to a related product or service page.

Optimizing for Lead Generation

Strategic CTAs on Key Informational Pages

Optimizing for Lead Generation

Strategic CTAs on Key Informational Pages

Strategically placed callouts and CTAs on key informational pages offer multiple avenues to capture leads.

Strategically placed callouts and CTAs on key informational pages offer multiple avenues to capture leads.

Developing a Design System

Modular design

Developing a Design System

Modular design

To ensure uniformity and expandability, we developed reusable modules and templates applicable to all three enterprise products. Various types of modules - functional and storytelling were developed to accommodate diverse usage scenarios.

To ensure uniformity and expandability, we developed reusable modules and templates applicable to all three enterprise products. Various types of modules - functional and storytelling were developed to accommodate diverse usage scenarios.

Result

A buyer-centric digital journey for three unique enterprise products.

Credits

Agency

R/GA

Visual Designer 1

Isa Pinheiro

Visual Designer 2

Sharmila Roseli

Design Director 1

Cristina Douglas

Design Director 2

Joschka Wolf

UX Writer

Mark Lim